As someone who recently posted about “Crisis of Career Identity” the next logical step to be taken is an effort to flesh out what something of interest might be.

A little over two months ago I put forward a request at my place of employ for a change in title or more accurately what would be an addition for my title. (Suffice to say that meant me grabbing the graphic designer as he designed new business cards and having him change what my title.) The title I was requesting was “Software Developer & Social Media Strategist”. The “Software Developer” part was already there and the addition was “Social Media Strategist”.  I decided that this should be my title when I realized that all of the strategy regarding Social Media  when it came to the company were in the end ultimately in my domain of knowledge. I wouldn’t make the final decision but I would be involved in the decision and I was the gatekeeper if it needed to get to the next level in the company hierarchy so suffice to say, the strategy itself was left to me.

There are two aspects of the business that require decisions in social media. First there is, for brevity,what I’ll call marketing , pretty much anything that goes outside the company. Next you might say that I you haven’t heard of the company I work for in social media so I must be doing a poor job. Fair enough, but everything as far as marketing goes has been pretty much on hold until we determine the direction we desire to go in our branding strategy which although I can speak at length regarding ultimately isn’t my decision nor has my opinion been asked. The second aspect is development, and being a developer myself I very well have volumes I can speak to in this regard as well. However it has also been put on hold until we get a client that actually wants it since the development time won’t be allocated until we get that client (its really a backwards approach).

What are your thoughts?I believe there to be a very specialized skill set needed to accomplish this sort of work. That being said I’d like you to be gut-wrenchingly honest here. if you perceive such a role as fodder then say so.